Clear about what LotCaster can see—and why.

1. Scope and our role

This notice applies to LotCaster services, including the public website, authenticated dealership workspace, LotCaster Companion browser extension, inventory and listing tools, Marketplace workflows, LotCare/Carrie communication tools, CRM workflow features, and related support and administration.

When a dealership uses LotCaster to manage dealership customer, lead, CRM, inventory, or communication records, the dealership generally decides why that information is used and authorizes LotCaster to process it for the requested service. For LotCaster account administration, service security, billing records, support, and our own legal obligations, LotCaster may determine the necessary processing directly.

2. Information we process

Depending on the features a dealership enables, LotCaster may process the following categories:

• Account and dealership information: name, email address, authentication identifiers, dealership membership, role, permissions, enabled modules, preferences, and support history.
• Inventory and listing information: vehicle year, make, model, trim, VIN, stock number, mileage, price, equipment, photos or photo URLs, dealership source URLs, listing status, Marketplace URL, and publication workflow records.
• Lead and customer information: names, phone numbers, email addresses, vehicle interest, trade information, appointment details, lead source, CRM references, notes, task status, contact preferences, and consent or opt-out records.
• Marketplace conversation information: seller-visible buyer display name, visible message text, message direction and timing, conversation or listing identifiers, conversation URL, unread state, and replies initiated by an authorized user or enabled dealership workflow.
• SMS and voice information: phone numbers, message content, delivery status, call direction and status, call timestamps, consent information, opt-outs, and—when Carrie voice features are enabled—call transcripts, prompts, summaries, or related call events.
• Service and security information: device/browser details, IP-derived request information, authentication/session data, feature activity, timestamps, diagnostics, error records, and security/audit events needed to operate and protect the service.
• Subscription and payment information: when paid plans are offered, our payment provider may process payment credentials. LotCaster may receive customer, subscription, invoice, transaction-status, and payment-method metadata needed to administer the account; we do not need to store a full card number to provide the service.

3. What the LotCaster Companion does

The LotCaster Companion is optional browser software used to bridge supported dealership workflows that require access to a page already available to the signed-in user. Its current declared permissions are storage, tabs, and scripting, together with access to specific supported hosts.

Permission or access	Why LotCaster uses it
Storage	Keep short-lived import state, recent workflow results, publication handoff records, and other extension state needed to finish or recover a user-requested workflow.
Tabs	Open or locate the exact supported inventory, LotCaster, or Marketplace tab needed for an import, listing, photo, comparison, conversation, or publication workflow.
Scripting	Read structured data from supported inventory pages and operate LotCaster helpers on supported pages when the workflow requires browser-side access.
LotCaster pages	Exchange authorized workflow state between the LotCaster workspace and the Companion.
Supported inventory sources	Collect dealership-authorized vehicle data from supported inventory pages, including structured vehicle fields and permitted dealer-hosted photos.
Facebook Marketplace and messages	Assist with vehicle listing forms, confirm listing publication state, map seller-visible Marketplace conversations to the correct dealership workflow, and carry an authorized reply to the matching thread.
Dealer image/CDN hosts	Retrieve approved vehicle images needed for an authorized listing workflow.

What this is not for: LotCaster does not use Companion access to sell browsing data, create a general browsing-history profile, read unrelated websites for advertising, or obtain a user’s social-network password. Host access exists so the supported workflow can operate on the pages it needs.

4. How we use information

We use information to authenticate users; enforce dealership roles and permissions; import, normalize, refresh, and verify inventory; prepare listing packets; assist with Marketplace publishing; organize queues and assignments; connect Marketplace conversations to dealership records; send or receive configured communications; operate Carrie voice and messaging features; assist with CRM follow-up; maintain consent and opt-out records; provide support; prevent abuse; diagnose failures; secure the service; and comply with applicable obligations.

Some LotCaster features use automated rules or artificial intelligence to classify intent, summarize conversations, prepare replies, answer configured voice interactions, or recommend next actions. Relevant dealership context may be sent to contracted service providers when the feature requires it. LotCaster is not designed to use these features to make credit, financing, employment, insurance, or other legally significant eligibility decisions.

5. Communications, consent, and opt-outs

When a dealership enables customer communication features, LotCaster may process text messages, calls, Marketplace messages, or related records on that dealership’s behalf. Dealership users are responsible for having the authority and consent required for the communications they initiate or configure.

For SMS, message frequency varies and message/data rates may apply. Customers can reply STOP to end text messages or HELP for assistance. We maintain consent-source and opt-out information where needed to document and honor communication preferences.

Mobile information is not sold. Mobile opt-in data and consent are not shared with third parties for their own marketing or promotional purposes. Communications, hosting, database, security, AI, and support providers may receive only the information reasonably necessary to provide the requested LotCaster service.

6. How information is shared

LotCaster may disclose information in the following limited circumstances:

• Service providers: vendors that provide cloud infrastructure, databases, communications, AI processing, payment processing, security, email delivery, or technical support.
• The dealership and its authorized users: information can be visible to the dealership team according to configured roles, permissions, assignments, and workflow needs.
• Third-party platforms you choose to use: for example, data may be submitted to or read from a supported inventory source, Facebook Marketplace, a CRM, or another integration when an authorized workflow requires it.
• Legal and safety reasons: when reasonably necessary to comply with law, protect rights or safety, investigate abuse, or preserve the integrity of the service.
• Business changes: information may transfer as part of a merger, financing, acquisition, reorganization, or sale of assets, subject to appropriate confidentiality and applicable law.

LotCaster does not sell personal information and does not use dealership customer records for cross-context behavioral advertising.

7. Data retention

We retain information for as long as reasonably necessary to provide the enabled service, maintain account and dealership history, document communication preferences, resolve disputes, meet contractual or legal obligations, prevent abuse, and protect system integrity. Different records may have different retention periods.

Companion import sessions are intended to be temporary and are cleared after completion or failure; operational listing, publication, Marketplace, CRM, consent, message, and call records may be retained longer because they support dealership workflow history, customer preference enforcement, auditing, or troubleshooting. Backup and security records may persist for a limited period after primary records are removed.

8. Security

LotCaster uses technical and organizational safeguards appropriate to the service, including encrypted network connections, server-side secrets, authenticated access, dealership-scoped permissions, database access controls, and audit or verification records for sensitive workflows. The Companion does not need a permanent LotCaster database credential to perform an authorized import. No internet-connected service can guarantee absolute security.

If you believe dealership or customer information has been exposed or misused, contact us promptly using the address below.

9. Your choices and privacy requests

Account holders may request correction or deletion of their LotCaster account information. Customers whose information was supplied by a dealership should normally contact that dealership first because the dealership controls the underlying customer relationship and may have its own legal retention obligations.

Depending on where you live, applicable law may provide rights to request access, correction, deletion, or a copy of personal information, or to opt out of certain uses. LotCaster does not sell personal information or use dealership customer data for targeted advertising. We will respond to valid requests as required by applicable law and may need to verify the requester’s identity or authority.

Privacy requests can be sent to support@lotcaster.net. SMS recipients can also withdraw text-message consent at any time by replying STOP.

10. Children

LotCaster is a business service for dealerships and dealership personnel. It is not directed to children under 13, and we do not knowingly solicit personal information directly from children through the LotCaster service.

11. Third-party services

LotCaster integrates with services and websites operated by other companies. Those companies control their own platforms and privacy practices. LotCaster is not affiliated with or endorsed by Facebook, Meta, AutoTrader, wireless carriers, vehicle manufacturers, or other third-party platforms merely because the service can interoperate with them.

12. Changes to this notice

We may update this notice as LotCaster features, integrations, or legal obligations change. We will update the effective date above when the notice changes materially. Where required, we may provide additional notice inside the service or through the account contact information available to us.