Live inventory
Import from the source you trust
Connect an approved dealer website, feed, or supported inventory source once. LotCaster normalizes the records into one clean, searchable workspace for the dealership.
$35/month Founding Access
List faster. Know why this one wins.
Founding Access combines LotCaster’s dealership inventory and assisted Facebook Marketplace workflow with Caster Edge sales intelligence. The point is simple: spend less time rebuilding listings and give the salesperson a stronger, evidence-backed reason to sell the vehicle.
Price safeguards
Know what has been verified
Every vehicle clearly shows whether its source price is current. Older or uncertain prices are flagged for review before the Marketplace workflow continues.
Marketplace workflow
Stop rebuilding the same listing
Photos, mileage, VIN, stock number, verified price, and a prepared description stay together so the seller can move from LotCaster into the assisted Facebook Marketplace workflow without starting over.
Caster Edge
Know why this vehicle deserves attention
Caster Edge compares the selected vehicle against a working retail-market comp set and turns price, mileage, mileage-adjusted value, and verified vehicle evidence into a concise “why this one wins” story and customer talk track.
Sales evidence
Strong claims need real support
Edge distinguishes verified subject-vehicle equipment from comparative listing evidence and shows confidence when the comp set is strong enough. It is designed to avoid inventing an advantage just to create a pitch.
Team organization
Queues without the spreadsheet
Assignments, due dates, publishing states, and manager visibility create a repeatable workflow across the dealership instead of a pile of disconnected personal processes.
Human controlled
No surprise publishing
LotCaster prepares and assists the workflow; the seller remains responsible for reviewing the vehicle details and completing the final publish on third-party services.
One workspace
From listing task to sales conversation
The inventory record, Marketplace workflow, and Caster Edge context stay connected so the rep can move from “get this vehicle online” to “here’s why a customer should look at it” without changing systems.
Founding Access: $35/month includes the Marketplace listing workflow and Caster Edge at no additional monthly charge for Edge. Start with a dealership compatibility check; unsupported or uncertain inventory providers are reviewed before you are charged. Check compatibility →
Important: LotCaster is an independent dealership workflow product. Third-party inventory, market-data, and publishing services remain governed by their own terms. Market comparisons are decision support, not a guarantee of vehicle value or sale outcome.